Archive for February, 2008

Affiliate Summit – Whew, It’s Over!

I returned from the Affiliate Summit in Vegas on Wednesday and I’m still exhausted!  There’s just so much to see and do at the Summit you never get time to relax. Although, relaxing seems like a waste of time when there’s so much networking to do.

Hey Merchant, Do you Know What Affiliates Really Want?

The February, 08  issue of Affiliate Classroom is now available and this month I had the pleasure of writing about what Affiliates REALLY want.   This is a great perspective from an active affiliate marketer on what merchants should include in their programs.  And, you might be surprised to find out that high payouts aren’t the [...]

Four Overlooked Pay Per Click (PPC) Ad Writing Tactics

I recently did a Pay Per Click (PPC) study for The Affiliate Classroom where I compared two different Adwords ads to see where I could get the highest Click Through Rate (CTR).  Not surprisingly, the ad where I bid on the actual product name was the winner!