Google Slap Winners and Losers and What to Do Now

As an affiliate marketer, you’ve probably already heard about the Google slap that was delivered on February 24, 2011.  Actually, Google had been making slight changes throughout the month, but on this date they officially turned the key and rearranged the search results for all.

The people most hurt by this change appear to be Article Directories and “spammy” sites that were developed for Adsense income only, and offered no particular value or new information to visitors.  So if you have sites that have scrapped content from all over the article directory world, you probably won’t be noticed in Google’s search results for quite a while.

Like I said, Article Directories, like Ezine Articles and Articles Base were hit the hardest, as well as Web 2.0 sites like HubPages (I’m not sure if Blogspot was harmed or not – since Google owns them!) But if you had an article showing up on the first page of Google that was in a directory, you probably won’t be seeing that placement anymore.

However, if you’ve done your keyword research correctly; properly SEO’d on your site;  and built your site with original and informative content – you should be happy because your hard work is now being rewarded by this recent slap.

For example. In the past, one of my sites that I did extensive keyword research on for a very good – long tail keyword previously competed with my Ezine article for the first spot in organic search.  I thought this was crazy because my site was focused on this exact keyword for 10 pages, and my article was just one in an Article Directory.

The good thing about this is that I now enjoy that first place spot, the bad thing is that I no longer have TWO spots on the first page and my competition has also become more alive – so we’ll see how that goes.

One of the top marketers that I follow has also seen the same results.  Her traffic is actually going UP on some sites and hasn’t been affected on others.  She is a firm believer in SEO and ONLY using original content on her site.  So remember, if you’re doing article marketing, write TWO articles, a really GOOD one for your site; and an OK one to spread around.

My feeling is that as an affiliate marketer, if  you continue to provide quality on your sites – and not take the easy way out by using other people’s articles to populate your site, you will never be Google slapped very hard.  Google is looking to provide their search users the best possible results out there. But because there are so many spammers, steps have to be taken to insure that search results are what the user is looking for. Sometimes the good goes out with the bad, and that is very unfortunate.

I also think that Article Directories and Web 2.0 marketing will continue to give valuable backlinks to a site, as long as the content is good and informative, and hasn’t been spun to the extent that a human can’t understand it anymore! These two marketing methods may not bring as much traffic to you as they used to though.

It’s also unfortunate that it’s only going to get harder for Affiliate Marketers. The Big G gives sometimes, and takes sometimes, so don’t ever put all your eggs in one basket:

  • Use more than one marketing method when you get to the marketing point.
  • Put your best articles on your own site and
  • Use Article Directories and article marketing as secondary marketing method, not as your main SEO traffic project.



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