The Google Webspam Update – What Were They Thinking?

Well, they’ve done it again! There was another Google slap rolled out a few days ago and this time it targeted webmasters who dared to optimize their sites for the Search Engines – the nerve! Apparently Google wants people providing CONTENT to rank better than those who what? I’m not sure.

It’s always been a dream of mine not to have to worry about SEO. I wanted to build quality sites and have people visit them, kind of like “if you build it, they will come.” But after this update, if I SEO my site so the search engines know what it’s about, I won’t get ranked. In fact, I’ll get thrown off the face of the earth (so to speak).

According to Matt Cutts at Google:

“We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites.”

OK, so let me get this right. Now I’m NOT supposed to put keywords in my site and the Google search engine is just going to magically know what the site is about. So, should I just put up a hundred pages of content and hope that “Content”is King?” Who knows.

What I do know is in one of my niches at least, the garbage sites are back. One to five page crap sites built by people who can’t even write English are ranking in the top 10. My 50 page – fully loaded with informational content – site, which is highly targeted to people who would need my service is now in the trash can. Not showing up anywhere.

IMHO, Google is not about content anymore. They are about money (yea, I’m sure that’s news to a lot of people. . .). They know that the webmasters they destroyed will now have no choice but to go to Adwords advertising. It’s just no good for a quality site to rank in the first three spots of the organic listings! BTW, the three keywords of mine that got sent to nowhere land were the three that Google Analytics said were getting the most clicks. I think I got penalized because they KNEW which ones to trash, I’m taking analytics off of all my pages now! It doesn’t make sense to assume that because a page gets clicks it’s “over optimized.”

My hope is that people will get tired of the garbage that they now have to sift through just to get the information they seek.  Yahoo, Bing and Facebook should do some MAJOR marketing now and get back their share of the search engine market. And hopefully, they won’t change the rules so often.

Is it really good business practice to make a bunch of rules and let good business people spend months of effort to abide by these rules, and then dump them at will because you decide you want to make new rules. It doesn’t make sense, but it’s a common theme with Google rules.

I really hope Big G. takes a good look at what’s ranking at the top right now. It’s totally not fair that a company can’t even rank at the top for their own company name if that name is on the Domain URL – because that would just be too much SEO!

What do you think? Have you seen changes? Are you seeing better search engine results or worse? I’m giving you a chance to voice your opinion here. Take advantage of it – you KNOW who’s listening!


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